But some people have THE GIFT of merchandising, and thank god. People like our Card and Gift staff that organize the various displays you might see in said Card and Gift room. For me, maybe because I am so confounded by this particular brand of magic, or maybe because I have an overactive imagination, or maybe because I am criminally distractable, my mind interprets these displays as the setting of certain characters. Who are the people that own these things, these displays? What are they up to?
but mostly long, whitewashed walls in a stark noon sun. He tends to see the earth and its inhabitants as vibrating matter, propelling itself through space; atoms on crusades, inspired by basic needs and nothing else. Our hero might, later, get out of his chair and make a sandwich; I'm guessing, white bread, turkey, (lean meat) veganaise, (abandoned by a short-term girlfriend from almost a month ago, now) perhaps cheese, pickles.
This is probably totally insane, but these are the characters I imagine inhabiting these little spaces. I can't help it, I see these themes in the set ups and I wonder what or whom they were creating by. Like this display: these delicate, white items could probably not have been grouped together by anyone but some bird-boned, ever-so-slightly naive girl in her 20's. She got accepted to every single Ivy League school she applied to, and yet cold feet and a disturbing lack of true ambition forced her to take a year off before moving out and joining the real world. She might work at a Whole Foods downtown, bagging the dehydrated apricots and flax seed of the wealthy with a certain detached sensitivity; every day, someone asks her what's wrong. She imagines this has a certain metaphoric relevancy to her position; she interprets this as proof of her long-held belief that she has been irreversibly damaged by life, somehow. In reality, it has more to do with her poor posture, seldom washed hair, and slight anemia. Outwardly she claims to be totally uninterested in boys her age, but at night she wonders about well dressed, grey haired gentlemen offering her their hands as she steps out of an expensive car into the wet, dark streets of Paris. And who can blame her?
I doubt very much if these character profiles are what the Card and Gift staff are thinking of when they make these displays, but it's certainly what I think of when I look at them. I'm thankful that arranging things to make them beautiful is somebody else's job, and that dreaming up people to inhabit these spaces is mine. Well, in the instance of this very specific blog post, it's my job. The rest of the time, I'm just bein' crazy. Keep up the good work ,C&G!